| HARD
CANDY |
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Review: Madonna's Hard Candy |
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by Pete Paphides - The Times, UK |
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| As finishing
touches were being applied to the East London premiere of Madonna’s
latest album, academics specialising in adoption at the University
of Liverpool announced what they called The Madonna Effect –
a phenomenon “in which parents in Africa surrender their children
for adoption thinking they will enjoy a better life”. |
| Whatever
context is applied to it, you felt like adding that The Madonna Effect
– sure to accumulate now that she has set her sights on adopting
in India – isn’t restricted to adoption. There’s
a Madonna effect for almost everything she does. In the past week
alone, the Swiss jewellers Chopard have been besieged with requests
for replicas of the £500,000 knuckleduster rings exhibited on
the sleeve of Hard Candy. |
All
of which is worth dwelling on, because how will The Madonna Effect
play out when Hard Candy is released? It’s tempting even to
theorise that Madonna has made it so that there won’t be much
of an Effect. |
Seemingly
eager to relieve herself from the pressure of being imitated at
every turn, Madonna’s 11th studio album finds her deploying
a coterie of producers – Timbaland, Danja, Pharrell Williams
– who have, in varying combinations, already done the same
thing with Nelly Furtado, Britney Spears and Gwen Stefani. Naturally,
this being Madonna, she has already filed the riposte before you
made the criticism. On She’s Not Me, she makes the point that
however any other woman attempts to match her, they don’t
have the advantage of being Madonna. So, what’s the song like?
Well, it’s like roughly two thirds of Hard Candy – a
sequenced avalanche of beats in the sonic centre ground that, in
the olden days, used to be occupied by tunes. |
Far
from being a problem, that’s how some of the most exciting
pop music is assembled these days. Madonna’s instinct for
a killer tune has pushed producers such as Stuart Price, Mirwais
and William Orbit to career peaks. Given time here, Incredible and
the Kanye West-assisted Beat Goes On will scrub up alongside some
of her best – especially the latter’s nods to Detroit
techno at its poppermost. |
Justin
Timberlake cameos on the new single 4 Minutes and three other songs,
including the immediately excellent Miles Away – a collision
of acoustic downstrokes and feverishly jaunty rhythm that verges
on reggae. |
When
the songs work, it doesn’t much matter that Madonna is blazing
a fourth-hand trail. After 25 years of reinvention, we can surely
cut her slack in that department. But on Dance 2Night, She’s
Not Me and Give It 2 Me, what surprises is how deferential Madonna
is to her collaborators. Even the album’s showstopping ballad,
The Devil Wouldn’t Recognise You succumbs to a default mode
of vast beats. |
By
this late stage, you rather feel like you’re in your fifth
hour at the Ambassador’s famous party. Great, but is there
anything else on offer other than Ferrero sodding Rochers? |
Only
on the final song, Voices, does Madonna remember that her stock-in-trade
is to assimilate the sound of a well-known producer and turn it
into something else. Here, the sort of poignant, unresolved chords
you might sooner hear on an early Serge Gainsbourg record accord
with a more personal lyric, before a grandiloquent finale of bells
and pipe organ sends us on our way. |
Hard
Candy is no disaster, but a little more of that wouldn’t have
gone amiss. |
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| Source:
The Times, UK / Posted:
Tuesday, 8 April 2008 |
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